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The body of the light bulbs has been shaped using rubber, making the LED light bulb unbreakable and soft to the touch, thus escaping the idea of the fragile coldness of conventional light bulbs. By using rubber as the primary material, whilst combining it with the established, simple body shape, the new LED light bulb can easily fit to existing environments. Subtle detailing, provided by an adaptable textured finish, creates the bulb’s strong character. Commissioned by Booo